Christmas Wrapped Up: A Houseology Event
T'was the week before Christmas, when all through Houseology, the PR and Marketing department were busy preparing for their first event! On Thursday 13th December, the PR and Marketing team hosted a fabulously festive brunch for Scottish press and bloggers, which also included a wrapping paper print workshop led by Yvonne Elliott-Kellighan and Marion Parola of Bespoke Atelier. Held in Glasgow's Civic House, the space conveyed a very industrial aesthetic with exposed brick and dark iron furnishings, but a touch of elegance was added with enchanting fairy lights and sweetly scented candles.
Just a stone's throw away from the Houseology Head Office, Civic House was the perfect place to host our brunch and print making workshop in collaboration with Bespoke Atelier. Built in the mid nineteenth century, as a print works for 'Civic Press', the venue still retains much of its original features, with a strong link the Glasgow's design history and culture, making it the ideal venue for our very first event. In addition to the sparkling fairy lights and stylish wall coverings by Bespoke Atelier, we wanted to make sure our guests felt extra festive, which is why we chose to incorporate a variety of real Christmas trees. With the smell of pine in the air and Michael Buble's Christmas album on repeat, our Christmas Wrapped Up event was in full swing.
Creating Instagrammable moments is what it's all about, right? And our Christmas Wrapped Up event certainly made sure our blogger guests had plenty to Instagram about. From our stunning snowflake backdrop, to gold-leaf macaroons and of course, their very own printed wrapping fabric, there was a lot to tell followers about! Influencers in attendance included Wendy Gilmour of ThankFifi, Hege Morris from Hege in France and Deborah Gordon of Ollie & Sebs Haus. With thousands of followers and highly influential content, we were thrilled to have entertained such powerful Scottish bloggers with our Houseology brunch and workshop by Bespoke Atelier.
Developed by Bespoke Atelier's Co-Founders, Marion Parola and Yvonne Elliott-Kellighan, the wrapping workshop introduced guests to the art of Furoshiki. A traditional Japanese fabric wrapping technique, Furoshiki embraces the philosophy of eco-friendly living by challenging society on how many items we really need. Beautiful and ingenious, the artistic wrapping form allows one item to have multiple uses by simply folding and tying cloth in a variety of ways.
Furoshiki is perfect for wrapping Christmas gifts, not only is it different from traditional wrapping paper, but conveys thoughtfulness and courtesy through the care taken in the choice of wrapping and the manner in which the fabric is folded and tied. Each of our guests were invited to create their own pieces of Furoshiki fabric inspired by Bespoke Atelier's Dusk and Dawn wallpaper, using a quick, easy and clutter-free heat printing technique!
Marion Parola, Co-Founder and designer of Bespoke Atelier spoke of the event; “It was such a fun morning, beautiful food, great company and based around a creative activity to share our passion for pattern which is what we all love!”
“Each of our guests created a unique piece of cloth which they can now use to wrap their gifts in an eco-friendly manner... or keep as a small neck tie! We love the idea of using fabric in a modular way, the same piece of printed fabric can be used to wrap and embellish lots of different things!”
In discussing the essence and attitude of Bespoke Atelier, Marion continued; “Our ethos revolves around creating patterns with meaning, we love seeing people play with the shapes from our in-house collection Glasshouse, inspired by Glasgow's Botanical Gardens, a hidden gem in Glasgow.”
From sharing Christmas stories to Instagramming a deliciously decadent brunch, our Christmas Wrapped Up event was the perfect way to end 2018. Esther Cain, PR Manager at Houseology said of the event; “We wanted to create something really fun and special for our guests to introduce them to the Houseology brand. We loved partnering with Bespoke Atelier to host our first ever press and influencer event here in Glasgow. The team created a really interesting and fun workshop for our guests, it was the perfect way to kick off the holiday season and was a huge success!”
